Each industry has its ebbs and flows of being a seller or a buyer’s market— the wedding industry is no different. How you effectively communicate your value determines if you walk away with profit or pressure. In this interactive experience, you’ll learn how to negotiate your way to success by learning objections and their triggers, tips from master negotiators, how to add value without lowering price, and what to do when you’re pitted against your colleagues.

Terrica is a wedding industry educator, speaker, business coach,

relentless hope dealer, and everybody's favorite motherhustler, bringing her entire arsenal to help wedding pros elevate their business to work profitably and efficiently.