Wednesday, January 8, 2025

The Lorenzo Hotel

1011 S. Akard St.

Dallas, TX 75215

Agenda

11:00 AM: Registration and Networking

11:30 AM - 1:30 PM: Brunch and Education

Topic: "The Transition Blueprint: From Weddings to Corporate Events"

Are you ready to transition from weddings and social events to the corporate events space? Looking to work with bigger budgets, increase your income, manage fewer events, and enjoy repeat business?

This presentation by Tara Melvin, Founder, Creative Director, and Mentor of Signature Concepts LLC (formerly Perfect Planning Events) is your opportunity to gain real-world insight on pivoting your business to corporate events. She will share 10 essential action steps to help you successfully make the transition.

Making the leap from weddings/social events to corporate events requires a shift in mindset, a new approach to branding, and an understanding of the unique dynamics and expectations of corporate clients. This session is tailored for all wedding professionals—not just planners.

⭐ Key Learning Objectives ⭐

• Understand the dynamics, needs, and expectations of corporate clients.
• Learn corporate terminology to elevate your conversations and marketing materials.
• Create internal systems and essential documents for working with corporate clients.

Attire: Business Casual

If cancellations are made within 72 hours of the event attendees will only be eligible for a refund of your ticket price less $30.00.